The Life & Times of Redhook The Birth: Just like other pioneering brands like Starbucks and Microsoft, Redhook was born out of the energy & spirit of the 80’s. In 1981, the founders Paul Shipman and Gordon Bowker, who happened to be a co-founder of Starbucks, thought the people of Seattle deserved their own beer…
Category Archives: Marketing
David Barton Gym Files for Bankruptcy
According to a blog post by Jeanne Lang Jones on the BizJournals.com website, David Barton Gym’s parent company has filed for Chapter 11 bankruptcy protection. They are apparently trying to renegotiate $1.18 million dollars owned on their lease at The Bravern – amongst numerous other debts. This is not good news for anyone (except possibly some…
Social Media Marketers: Are You Being Open, Honest and Transparent?
To many people, Web 2.0 and social media are about open, honest and transparent information and relationships. Without complete openness and transparency, people and their businesses can be distrusted by the internet’s masses. Yet some businesses (and social media “pros”) are not being completely open and honest. This is a mistake that could hurt them…
Social Media Marketers: Do You Hold Contests Online? Make Sure to Give Out Promised Prizes
Social Media and online marketing are HUGE these days and many companies and organizations like to hold contests to increase their number of “Fans”, hoping to turn these people into paying customers and/or unofficial online evangelists for their brand, service or product. Many online contests have proven to be a very effective way to keep…
