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Funding Your Innovation with Phase I & II Grants and Business Alliances

September 21 @ 8:30 am - 12:00 pm


The third course in a 4-Part SBIR/STTR Seed Capital Series, this workshop focuses on the development of seed capital with SBIR and STTR federal funding and business alliances as precursors to or in concert with private equity funding. Start-up company founders must typically sell their ideas to angel investors, corporate and private venture funds, and strategic partners while SBIR and STTR-funded proofs of concept and efficacy research are being completed. This workshop is for anyone who is launching a new venture and needs investment capital by means of federal SBIR or STTR funding, private equity and/or strategic investing partnerships to enable their growth.

In this workshop, you will learn

  • How founders, investors and strategic partners use SBIR, STTR (& other) grants to make their seed-stage investments
  • How to fund and accelerate your venture using intelligent business alliances
  • What is every early technology adopter’s agenda: their controlling buy-in motives
  • Five buy-in decisions that every investor, strategic partner and customer will make before investing in you
  • How all buy-in decisions are made in a precise, psychological order of steps
  • How successful founders take control of a pitch meeting with their Elevator Drill (why the rest of us are lousy at it)
  • Why “Story-Telling” is a vital part of your pitch and how to do it right
  • How you can improve your chances of success through the “Art of Asking Questions” and “Experimental Interviews” rather than selling features and benefits

Who Should Attend: Venture start-up founders, researchers, principal investigators, CEO’s, CSO/CTO’s, and other senior scientific/technical staff who need to sell their innovations to federal Phase I SBIR or STTR funds reviewers, corporate partner prospects, foundations, and/or private/corporate seed capital investors.


SBDC – University of San Diego 5998 Alcala Park, Mother Rosalie Hall (MRH) 101 San Diego, CA 92110 United States
SBDC - University of San Diego 5998 Alcala Park, Mother Rosalie Hall (MRH) 101
San Diego, CA 92110 United States
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