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Growing Your Circle of Impact: Using Research to Create Great Relationships with Your Business Partners
September 26 @ 6:00 pm - 8:00 pm$10 – $20
Every year, companies pay millions of dollars to conduct research, and vendors supply millions of dollars in insights, recommendations, and strategic initiatives. Vendors compete to be cutting-edge promising the latest and greatest research techniques, and companies shop around to see who can get the job done the fastest or cheapest – all within the limits of their “Approved Suppliers List.” This transactional relationship can often become stale, with vendors looking to expand their circle of impact, and businesses stymie these advances based on agendas and budgets.
This talk seeks to focus on the push-and-pull of that relationship from the perspective of both the vendor and the client. How can vendors grow their circle of impact in an organization by building a relationship of trust and truly tailoring their research to the client’s needs? How can clients help vendors provide quality, useful insights and recommendations while also providing a bigger picture of how their research fits into the organization? Ideas will be offered and questions suggested for how we think about this interaction, and how we can embrace both the difficult and mutually beneficial aspects of this crucial business partnership.