This day and age online marketing is vital for small business. Staying competitive is rarely easy. You need tried and true tactics that will make the most of your limited time and attention. Here are a few tips to get you started.
- Start with your website. You should already have a website up and running. If you don’t, put everything down and work on launching a website. Small business websites are not hard to create. Your site should be true to your brand and easy to navigate. It should be updated and mobile friendly. A majority of the Western world is interacting via their smartphones. Don’t overlook such a large audience by having a site that is hard to use on a phone.
- Make sure to include the basics. It is easy to get caught up in all the frills and trends. Don’t forget to include the basic information that customers need: your business address, phone number, hours of operation, email address, etc. Make sure this information is easy to find. Providing your address can also help with local SEO.
- Capitalize on the local market. This is especially important if you have a brick and mortar location. Claim your listing on local search directories so that your information shows up in local search engines. The best part is these listings are free.
- Never become complacent. It is tempting to stick to what seems to work. If you aren’t constantly testing your marketing plans and ads, you might be missing a market you never knew existed. What makes sense to you may not make sense to your customer. Try different tactics to see if one works better than another. You might find you need to use several different iterations to reach all of your customers.
- Stick to the rule of threes. Digital marketing can become overwhelming at times. When you feel like you just can’t do all the things anymore remember, keep it simple, be consistent, and respond to feedback. If you do these three things, you will be fine. Consistency is important. Your customers will tune in more if they know what to expect. Always respond to feedback. This shows that you care and may explain to other customers why you acted the way you did.
- Get in on the content marketing game. Content marketing is a budget-friendly form of soft advertising. Try starting a blog for your business. Provide your audience with unique and valuable information. Giving away free information establishes a trust. People trust that you know what you are talking about. They use your content to help screen business and find companies and products they resonate with.
- Engage with your audience on social media. Your followers don’t want to be bombarded with ads all the time. Update them on the goings-on with the company. Let them know about any events you are involved in. Establish yourself as a thought leader in your industry. Post things your target audience actually wants to consume. They will be less turned off by the few promotional adds you do slide in.
- Send out a newsletter. A wonderful way to engage with your audience and have their full attention is to send out an email newsletter. Your customer’s inbox is a sacred place, so don’t abuse it. Your newsletter can contain your blog post for the week or update your customers on a big sale coming up. Provide more information than you do sales pitches. Make the content something people actually want to read. Don’t be afraid to surprise and delight your email lists with fun surprises and little know information.
Small businesses need to stay in the digital game. Digital marketing doesn’t have to be complicated. Ease yourself into it. Remember to provide valuable, user-friendly experiences first.