The Driver Training Group, parent company of 911 Driving School & SWERVE Driving School, announced a franchise growth plan targeting Washington– a strategy that will position the schools for expansion in all corners of the market, including King County.
911 and SWERVE Driving Schools plan to enter these key communities throughout Washington this year and are currently accepting franchisee inquiries.
The region has been targeted for expansion because of its strong mix of teens and growing baby boomer population, where the brand’s dedication to providing unmatched driving tactics will be appreciated.
“We are thrilled to be expanding into new communities throughout the state with both 911 and SWERVE Driving Schools,” said Joe Giammona, CEO of The Driver Training Group. “Each of the markets have been hand selected by our team of experts as prime areas to bring our services into. We’re looking forward to a great 2016 with both of the brands.”
Created to inspire, educate, engage and motivate drivers to perform safely and responsibly behind the wheel. The Driver Training Group has developed multiple programs for teen, adult, government and corporate fleet drivers that go beyond traditional driving lessons or driver’s education courses.
As 911 & SWERVE Driving Schools expand, the brands are awarding franchise opportunities to qualified individuals who share both companies’ visions, who will follow the proven business models and who are driven to succeed. Tailored to owners and operators that place value in the states safe driving methods, the franchise model provides structure and scalability. Many of the current franchisees began as police officers or corporate world professionals looking for a secondary income or post-retirement investment.
Complete with thorough training, site selection support and marketing programs, the 911 & SWERVE Driving Schools’ business models have been cultivated to attract individuals or teams with an ambition to succeed, strong values and solid community connections.
About The Driver Training Group
The Driver Training Group is the parent company of two education schools for driving, the SWERVE Driving School and the 911 Driving School. Its mission is to inspire and educate, engage and motivate drivers to perform better behind the wheel. The company has developed a number of programs for new teen drivers that go beyond traditional driving lessons or driver’s education. Additionally, 911 Driving School instructors, as first responders, have the experience, knowledge, and trust to instruct students effectively.
The Driver Training Group’s ultimate goal is to create an enhanced driving school experience and challenge student drivers to be collision free for life. The business’ innovative approach to driving lessons makes learning fun in a challenging way, and actually improves the rate at which drivers retain the information by incorporating leading mental performance exercises to ensure students are more focused and aware of their driving environment.